St. Catherine Residence » Milwaukee, WI
"The Saint Catherine Residence Friends organization has long been in need a public relations story about their work for the very special women at Saint Catherine, but they did not have a vehicle by which to get their message out into the community. By use of this Life Production video process, we had a tool that could inform and inspire people in many different settings. Saint Catherine's Residence continues to use this valuable tool to give a look "inside" our Residence and to deliver an important message. The video is a product that can be used for an audience of 500 people or in the office of one. We have enjoyed the use of this video process and have benefited greatly from its use."
Rita W. Larsen - Friends of St. Catherine's Residence
Organization Profile
St. Catherine Residence provides safe, affordable and safe housing to women with limited income who have diverse talents and needs and aspire to maximize their personal growth and employment opportunities.
Video Purpose
- Call donors to action
- Succinctly tell story of residents
- Deliver mission of organization through video
- Video will be presented at annual banquet
Process
Life Productions, Inc. of Milwaukee met with St. Catherine volunteers to determine their needs and to hear of their mission. Based on this initial meeting, Life Productions composed and tailored interview questions. Once the candidates were chosen the St. Catherine Residence, tape date(s) were scheduled.
How Life Productions, Inc. Completed Project
Life Productions went onsite and taped interviews and captured video footage during interview down time. Once all footage was logged and captured, Life Productions began the edit process; first building an unscripted narrative from the collective voice of all interviewed. Then footage was added to support the sound bites. Finally, graphics were layered to give the video its finishing touch. Life Productions, Inc. then began the process of mastering and packaging the final draft of the video.