Dominican High School » Milwaukee, WI

"Dominican High School looked at a number of firms to produce our student recruitment video.  We chose Life Productions and we were rewarded for our decision.  They captured our story perfectly.  The video they made is engaging, compelling and dynamic.  We show it as often as possible because it one of the best tools we have in our campaign to increase our market share."

Maureen Schuerman - President

Organization Profile

Dominican High School is a leader in secondary education, providing young men and women with a quality, Catholic college preparatory.

Video Purpose

  • Video will be used for grade school recruitment visits
  • Show DVD at annual Open House held each year
  • Video will be presented to potential donors
  • DVD will be submitted along with grant proposals
  • Video to be posted on website

Process

Life Productions, Inc. met with Dominican High School in advance of the scheduled presentation. We walked through two forms that we provide in advance; a fact-finding form and video planning worksheet. This allows us to learn the specifics of the organization, who their audience is, the message to be delivered and the video’s intended purpose. We composed and tailored interview questions based on the feedback from this meeting. We also helped develop criteria for choosing the interview candidates. Once the candidates were chosen, tape date(s) were scheduled.

How Life Productions, Inc. Completed Project

Life Productions went onsite and taped nine interviews of past and present students, teachers, administrators, board member and past/present school parent. Video footage was captured during the interview tape date(s) as well as at several other times and locations. Once all footage was logged and captured, Life Productions began the edit process; first building an unscripted narrative from the collective voice of all interviewed. Then footage was added to support the sound bites. Finally, graphics were layered to give the video its finishing touch.

We then met with Dominican High School to present this draft to the organization. The video was then presented to a focus group of junior high students. Data was analyzed to determine that the video had met all criteria. Life Productions, Inc. then began the process of mastering and packaging the final draft of the video.