ARC of Greater Milwaukee » Milwaukee, WI
Organization Profile
ARC Milwaukee serves over 5,500 children and adults with disabilities and their families through their Advocacy, Information and Assistance, Corporate Guardianship, Case Management, Community Trust, and Community Training services.
Video Purpose
- Succinctly deliver ARC’s mission through video
- Compel donors to give
- Integrate/brand new logo into video
Process
ARC of Greater Milwaukee is a returning customer. As a result, the pre-production meeting focused on their new look and intended feel of the video versus information gathering of their mission. A quick turn around was required for this video. Interview candidates were quickly determined.
How Life Productions, Inc. Completed Project
The nature of ARC’s clientele required multiple filming locations. The taping was completed in two days. Once all footage was logged and captured, Life Productions began the edit process; first building an unscripted narrative from the collective voice of all interviewed. Then footage was added to support the sound bites. Finally, graphics were layered to give the video its finishing touch.
Life Productions, Inc. presented the video using a private client website. This allowed a faster turn around time for any modifications.